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18 April 2008

English to Indonesian Business Translation - Google dan Yahoo Akan Berbagi Iklan Internet

English Source Text

Google and Yahoo to share web ads

Yahoo and Google, the world's two biggest search engines, have announced a two-week experiment that will see them share advertising space.

During the pilot, Google will be able to place ads alongside 3% of search results on Yahoo's website.

Analysts say the move is designed to frustrate Microsoft, which has offered to buy Yahoo for $44.6bn (£22.6bn), or extract a higher offer.

The news came as both sides were reported to be forging other alliances.
The following article will be translated to Indonesian soon

Google and Yahoo to share web ads

Yahoo and Google, the world's two biggest search engines, have announced a two-week experiment that will see them share advertising space.

During the pilot, Google will be able to place ads alongside 3% of search results on Yahoo's website.

Analysts say the move is designed to frustrate Microsoft, which has offered to buy Yahoo for $44.6bn (£22.6bn), or extract a higher offer.

The news came as both sides were reported to be forging other alliances.

Joint offer

Microsoft and News Corp are discussing making a joint bid for Yahoo, according to the New York Times.

The idea would be to combine three of the world's most visited websites: MySpace, Yahoo and MSN.com.

News Corp had previously discussed working with Yahoo to see off Microsoft's offer.

At the same time, Yahoo is looking to Time Warner's AOL to keep out of Microsoft's hands, according to the Wall Street Journal.

It reported that the deal would involve Time Warner making a cash investment for 20% of the merged firm, which Yahoo could then use to buy back shares.

'Less competitive'

Microsoft criticised Yahoo's advertising trial with Google, saying any lasting deal would not be in the consumers' interests.

"Any definitive agreement between Yahoo and Google would consolidate over 90% of the search advertising market in Google's hands. This would make the market far less competitive," Brad Smith, Microsoft's General Counsel said.

But Yahoo said the testing did not necessarily mean that "any further commercial relationship with Google will result".

Investors reacted positively to the announcement, with Yahoo shares rising 7%.

"Yahoo has made a really clever move here," Cowen and Co analyst Jim Friedland said.

"It looked like Microsoft had all the cards, Yahoo is at least now able to use this for leverage to get Microsoft to pay more," he said.

Microsoft chief executive Steve Ballmer on Saturday gave Yahoo three weeks to agree to the company's offer or risk having the offer lowered.

Source: BBC NEWS
http://news.bbc.co.uk/go/pr/fr/-/2/hi/business/7339864.stm
Published: 2008/04/10 07:27:06 GMT
© BBC MMVIII


Terjemahan Bahasa Indonesia

Google dan Yahoo Akan Berbagi Iklan Internet

Yahoo dan Google, dua mesin pencari terbesar dunia, telah mengumumkan eksperimen yang akan berlangsung selama dua minggu di mana mereka akan berbagi ruang iklan.

Selama uji coba ini, Google akan dapat menempatkan iklan berdampingan dengan 3% dari hasil pencarian situs web Yahoo.

Para analis mengatakan langkah ini dirancang untuk menggagalkan usaha Microsoft, yang telah mengajukan penawaran untuk membeli Yahoo dengan nilai penawaran $44,6 miliar (£22,6 miliar), atau mendapatkan tawaran yang lebih besar.

Berita ini muncul ketika kedua pihak dilaporkan sedang mempersiapkan kerja sama lainnya.

Penawaran Bersama

Microsoft dan News Corp sedang membicarakan pengajuan penawaran bersama kepada Yahoo, demikian dilaporkan the New York Times.

Tujuannya adalah menggabungkan tiga situs web yang paling sering dikunjungi di dunia: MySpace, Yahoo dan MSN.com.

News Corp sebelumnya telah membicarakan kerja sama dengan Yahoo untuk menggagalkan penawaran Microsoft.

Pada saat yang sama, Yahoo sedang melirik AOL Time Warner untuk menghindari cengkeraman Microsoft, menurut berita the Wall Street Journal.

Jurnal ini melaporkan bahwa kerja sama tersebut akan membuat Time Warner mendapatkan investasi tunai sebesar 20% dari nilai perusahaan gabungan tersebut, yang kemudian dapat digunakan Yahoo untuk membeli kembali sahamnya.

'Kurang Kompetitif'

Microsoft mengecam uji coba iklan Yahoo dengan Google, dengan mengatakan kerja sama yang terwujud tidak akan menguntungkan konsumen.

"Segala perjanjian pasti antara Yahoo dan Google akan menggabungkan lebih 90% dari pasar iklan pencarian di tangan Google. Ini akan membuat pasar jauh kurang kompetitif," demikian kata Brad Smith, Konsultan Umum Microsoft.

Tapi Yahoo mengatakan uji coba itu tidak menjamin bahwa "hubungan bisnis lebih lanjut dengan Google akan terwujud".

Para investor memberikan tanggapan positif atas pengumuman tersebut, di mana saham Yahoo mengalami kenaikan 7%.

"Dalam hal ini Yahoo mengambil langkah yang sangat cerdas," demikian kata analis Cowen and Co, Jim Friedland.

"Kelihatannya Microsoft menguasai keadaan, setidaknya Yahoo sekarang dapat memanfaatkan ini sebagai landasan untuk mendesak Microsoft mengajukan penawaran yang lebih besar," katanya.

Direktur utama Microsoft, Steve Ballmer, pada hari Sabtu memberi waktu tiga minggu kepada Yahoo untuk menyetujui penawaran perusahaan tersebut atau menghadapi risiko penawaran yang lebih kecil.

Sumber: BBC NEWS
http://news.bbc.co.uk/go/pr/fr/-/2/hi/business/7339864.stm
Published: 2008/04/10 07:27:06 GMT
© BBC MMVIII

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